Digital comics

Kakao and Naver are fiercely fighting to dominate Thailand’s digital comics market

[Source: Kakao Entertainment]

A horse race between Korean platform rivals Kakao Corp. and Naver Corp. intensifies as the two compete for leadership in the digital comic space in Asia and the United States.

According to app data provider AppAnnie on Tuesday, Kakao Webtoon, the digital comics platform run by Kakao Entertainment, and Line Webtoon, the global version of Naver Webtoon, have become the two highest-grossing entertainment apps on Android. and iOS in Thailand in August.

It is estimated that Kakao Webtoon ranked ninth and Line Webtoon 10th in sales via smartphones, but Line Webtoon came in ninth and Kakao Webtoon 10th in sales from all devices including tablet PCs. Rankings are based on projected estimates and final rankings will be confirmed early next week.

Although the two operate on different business models, the two Korean names compete tensely in the Thai online arena. Line, Naver’s chat app, was the highest earning entertainment app in Thailand.

Kakao Entertainment launched Kakao Webtoon in June in Thailand and Taiwan, ahead of its release in other markets. Kakao Webtoon ranked first in the comics category on Google Play Store and came second in the entertainment category on Apple AppStore on its launch day. The popularity was due to the company’s efforts to adapt the hit comics in Korea and Japan to local demand and trend.

By Oh Dae-seok and Choi Mira

[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]