Digital comics

Kakao and Naver fiercely fight for Thailand’s first digital comic market

[Source: Kakao Entertainment]

A horse race between Korean platform rivals Kakao Corp. and Naver Corp. intensifies as the two compete for leadership in digital comics in Asia and the United States.

According to app data provider AppAnnie on Tuesday, Kakao Webtoon, the digital comics platform run by Kakao Entertainment, and Line Webtoon, the global version of Naver Webtoon, have become the two top-grossing entertainment apps on Android. and iOS in Thailand in August.

It is estimated that Kakao Webtoon ranked ninth and Line Webtoon 10th in sales via smartphones, but Line Webtoon ranked ninth and Kakao Webtoon 10th in sales of all devices, including tablet PCs. Rankings are based on projected estimates, and final rankings will be confirmed early next week.

Although the two operate on different business models, the two Korean names are in tense competition in the Thai online field. Line, Naver’s chat app, was the highest paying entertainment app in Thailand.

Kakao Entertainment launched Kakao Webtoon in June in Thailand and Taiwan, ahead of its release in other markets. Kakao Webtoon ranked first in the Comics category on the Google Play Store and second in the Entertainment category on the Apple AppStore on the day of its launch. The popularity was due to the company’s efforts to make successful comics in Korea and Japan match the local demand and trend.

By Oh Dae-seok and Choi Mira

[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]