Digital comics

Rakuten: Partners with Toon Cracker and Enters Vertical Scrolling Color Digital Comics Business

– Partnership includes joint planning and production of original works, domestic and global distribution, and overseas sourcing and localization of works

Tokyo, June 14, 2022 – Rakuten Group, Inc. today announced that it has partnered with Toon Cracker Co., Ltd. and will enter the vertical-scrolling color digital comics business for smartphones.

With this agreement, Rakuten and Toon Cracker aim to collaborate on the planning and production of original color vertical scrolling digital comics, domestic and global distribution, and comic book sourcing and localization. produced outside of Japan. Content produced will be available for integration into the many services of the Rakuten ecosystem, a portfolio of more than 70 organically integrated Rakuten Group services with over 100 million members in Japan alone. Plans are also in place to promote the development and marketing of original comics and subsequent related works in a range of foreign and domestic media.

Vertical-scrolling digital comics offer impactful visuals designed to take full advantage of smartphone screens and offer a wealth of engaging production possibilities, including vivid color illustrations and dynamic sound effects. Unlike conventional comics designed to be printed on paper, which tend to use complex panel layouts for their illustrations, vertically scrolling digital comics are read from top to bottom, an intuitive format for smartphone users that is easily understood and adopted worldwide.

Koji Ando, ​​Rakuten Group General Manager and Senior Vice President of Rakuten Corporate Communications & Energy, said, “We are extremely excited about the possibilities our new partnership with Toon Cracker opens up. The vertical scrolling digital comic market is expected to grow rapidly, and we aim to generate world-class content together. We hope to leverage the Rakuten ecosystem to expand the reach of the works we produce with a long-term view towards developing our own media franchises.

Toon Cracker General Manager Shigeaki Kuwada said, “I am very honored that Rakuten, with its incredible ecosystem and content, has chosen us as their partner company for this project. The market for vertically scrolling digital comics is ever-expanding, and our content has the potential to reach not just Japan, but the world. Through this partnership, I hope we can generate fantastic content together and contribute to the development of the industry worldwide.

Rakuten will continue to work to deliver a wide variety of entertainment experiences from IP content, while providing services that empower and inspire users around the world.


About Toon Cracker
As a production, localization and consulting company, Toon Cracker uses its deep business experience and knowledge of digital entertainment to create new content, including vertically scrolling color digital comics designed for viewing on smartphone screens.