Digital comics

With ‘Diary of a Wimpy Kid’, ComiXology goes beyond digital comics

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Digital comics start-up ComiXology adds a series of popular children’s books Diary of a Wimpy Kid to its digital store and the release of a Wimpy Kid brand app this week.

This decision marks the first time that ComiXology has worked with a book. However, Diary of a Wimpy Kid’s The vivid illustrated storytelling makes it a good candidate for ComiXology’s Guided View technology, which allows readers to zoom in on a single image or panel to advance the story.

And since the Wimpy Kid book series is so popular, selling over 75 million copies in print across six books and spawning two movies, it also benefits from the startup’s branded apps – especially since it’s the first time the book series is released digitally. ComiXology has had great success with its own-brand app model with numerous comic book series including The Walking Dead and the IDW license star trek series.

All six Diary of a Wimpy Kid books will be available through the ComiXology store, the Comics4Kids iOS App, and the Diary of a Wimpy Kids app. And just like other purchases made on ComiXology’s platform, all books can be downloaded from any of the apps it powers (regardless of where it was originally purchased). ). Series creator Jeff Kinney’s highly anticipated seventh book “The Third Wheel” will also be available for purchase from ComiXology on November 13, the same day it is released in print.

“(Wimpy Kids’ publisher, Amulet Books) was really thrilled when we featured the book in Guided View…and how well the material was introduced to kids,” ComiXology CEO David Steinberger said in an interview. with VentureBeat. “It’s still reading a book, but (Guided View) adds an element to the storytelling.”

He noted that being able to read the book on smaller devices would be a much easier experience for children as it removes the need to pinch and zoom. After testing the app, I can say that tapping the screen to advance the story is much more useful, especially for children’s picture books. It also offers a much more immersive reading experience than found on other e-reader apps.

Adding a series of high-profile books to its virtual retail shelves puts ComiXology on a par with many of the biggest digital bookstores, such as Amazon’s Kindle store, Apple’s iBookstore, Apple and the Google Play store. I wouldn’t be surprised if more image-friendly publications end up striking similar deals with the startup in the future, which would provide it with a new revenue stream as well as ComiXology’s new self-published comic book program. .

Check out a video demo of the book series using ComiXology’s Guided View technology below.

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